Antique Prudential Insurance 1901 Tri-Fold Diecut Victorian Calendar Art Nouveau

Description

Antique Prudential Insurance 1901 Tri-Fold Die-cut Victorian Calendar Art Nouveau. This folds into an ornate stand-up display calendar, I left it unfolded so as to keep it in good condition. As shown it measures 10 1/2" wide and 9" high. Guaranteed a genuine 1901 publication. A couple minor tears only, overall fine condition - see my 9 photos.
Prudential started in Newark, New Jersey, in 1875, Prudential Financial was originally called The Widows and Orphans Friendly Society, then the Prudential Friendly Society. It was founded by John F. Dryden, who later became a U.S. Senator. In the beginning, the company sold only one product - burial insurance. Dryden was president of Prudential until 1912. He was succeeded by his son Forrest F. Dryden, who was the president until 1922.
A history of The Prudential Insurance Company of America up to about 1975 is the topic of the book Three Cents A Week, referring to the premium paid by early policyholders.
At the turn of the 20th century, Prudential and other large insurers reaped the bulk of their profits from industrial life insurance, or insurance sold by solicitors house-to-house in poor urban areas. For their insurance, industrial workers paid double what others paid for ordinary life insurance, and due to high lapse rates, as few as 1 in 12 policies reached maturity. Prominent lawyer and future U.S. Supreme Court Justice Louis Brandeis helped pass a 1907 Massachusetts law to protect workers by allowing savings banks to sell life insurance at lower rates.
Prudential has evolved from a mutual insurance company (owned by its policyholders) to a joint stock company (as it was prior to 1915). It is now traded on the New York Stock Exchange under the symbol PRU. The Prudential Stock was issued and started trading on the New York Stock Exchange on December 13, 2001.